Under Armour Run Camp

Under Armour’s Run Camp brought together more than 30 athletes from around the world for a two-day running camp that tested their endurance in the mountains of Colorado. The experiential event was part of their global marketing campaign, “It Comes From Below™.” Under Armour worked with event management specialist, Human Movement, to put the experiential event together.

As Art Director at Human Movement, I helped ideate the event experience and then from there I was responsible for bringing the concept to life through the event invitations, event collateral, and environmental design.

ClientUnder ArmourServicesart direction, experiential design

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